Hisense, a global leader in consumer electronics and home appliances, has deepened its commitment to international sport by launching its role as Official Partner and TV screen provider for this summer’s highly anticipated FIFA Club World Cup 2025™, alongside promotions tailored for Middle East fans.
The expanded 32-team tournament kicked off this weekend in the United States. Lionel Messi’s Inter Miami and UEFA Champions League™ holders Paris Saint-Germain were among the headline acts.
This latest collaboration builds on Hisense’s strong football heritage, having served as an Official Sponsor of the FIFA World Cup™ in 2018 and 2022, and as an Official Partner of UEFA EURO 2016™, 2020™ and 2024™. The brand also maintains a high-profile partnership with Real Madrid, one of the most iconic clubs in world football.
To mark its FIFA Club World Cup 2025™ involvement, Hisense has launched the ‘Own the Moment’ campaign, offering special opportunities for supporters across the region.
“Football is a shared language and a source of deep connection for millions,” said Jason Ou, President of Hisense Middle East and Africa.
“Through this campaign, we are giving our fans the chance to have lasting memories and experience the thrills of the tournament long beyond the matches.”
‘Own the Moment’ celebrates the unmatched passion and unforgettable highlights that football creates, inspiring football enthusiasts to immerse themselves in every thrill FIFA Club World Cup 2025™ provides. Through a series of activations during the tournament (June 14–July 13, 2025), Hisense will strengthen the region’s love for football and demonstrate how technology enhances the fan journey.
As the excitement builds around the tournament, Hisense is rewarding fans across the region with bold, football-fuelled promotions.
Until July 13, 2025, shoppers in the UAE who purchase selected Hisense products from authorised retail stores, brand shops, or official e-commerce platforms will be entered into a raffle. If Real Madrid wins the FIFA Club World Cup 2025™, 48 lucky winners will receive a full refund on their qualifying purchases.
Additionally, all registered consumers will be entered into a draw to win a selection of exceptional Hisense products – ranging from televisions, refrigerators and smart home appliances**. A pair of MEGA prize winners will receive a travel voucher to visit the winning club’s country and embrace the spirit of the FIFA Club World Cup™ first-hand.
During the same period, shoppers in Qatar and Oman who buy eligible Hisense products will be entered into a raffle draw. Two MEGA prize winners will receive travel vouchers to visit the home country of the FIFA Club World Cup™ champions and soak in the atmosphere of their historic victory.
As the tournament progresses, Hisense’s presence ensures viewers don’t just watch the action, they ‘Own the Moment’. From global stadiums to home screens, the brand remains committed to providing innovation, excitement, and world-class viewing experiences through advanced technology including large displays and smart home innovations.
“Our collaboration with FIFA Club World Cup 2025™ is a reflection of Hisense’s ambition to deliver world-class experiences through pioneering user-centric technology,” said Ou.
“As we charge up for the upcoming tournament, we aim to bring fans closer to the action, so they can ‘Own the Moment’ and experience the magic of football in new and exciting ways.”
At its core, the campaign reflects Hisense’s belief that football is more than a game; it’s a platform to inspire, connect, and lead through cutting-edge solutions. With innovations in display and home entertainment, Hisense continues to reshape how supporters engage with the sport.
*Offer valid in Qatar and Oman during the campaign period (Qatar: June 1-July 13, 2025; Oman: May 23-July 13, 2025). Eligible customers who purchase select Hisense products (min. QAR 1,799 / OMR 185) can enter the raffle to win. One entry per qualifying purchase, max five entries per customer. Prizes are non-transferable, non-refundable, and travel is valid until December 20, 2025.
**The promotion applies to most products across the Hisense range. Terms and Conditions apply.
