Fitness First Middle East has announced major expansion plans across the GCC, with the opening of ten clubs this year.
The brand will expand its regional footprint across strategic locations, ensuring communities have more access to fitness innovation and programmes, with an aim to have a club within a 5-minute commute from communities in each Fitness First market.
The first of the 10 new clubs is due to open in April at Marina Gate, Dubai, and will be the brand’s thirty-third club in the UAE and twenty-third in Dubai.
Other new locations set to open, include: Silicone Oasis and The Meadows in Dubai, Khalifa City in Abu Dhabi, Al Zahia in Sharjah, Ajman City Centre in Ajman and Oasis Mall and Bahrain City Centre in Bahrain. Current clubs in Dubai Festival City and Sahara Centre in Sharjah will also be relocated with brand new and improved concept clubs set to replace them.
The ambitious regional expansion will see the next generation of club in club concepts and fitness innovation come to life across Fitness First clubs around the region. A host of pioneering exercise and club concepts are set to further energise the brand, including dynamic boxing classes that provide sensory knockout; cubed and wall-less workout studios likened to a silent disco for fitness; and immersive indoor cycling experiences that draw on data visualisation technology and online gaming and Hot Studios, powered by ingenious infrared heating system that warms the body directly rather than heating the air.
The expansion will also mean that women can take advantage of more private ladies-only offerings, which provide a supportive, intimate and comfortable environment to work out in and educate themselves of the importance of wellness and fitness. The new Silicone Oasis, Dubai Festival City, Sahara Centre Sharjah and Bahrain City Centre clubs will all offer ladies-only sections and facilities, in addition for Fitness First’s existing and highly successful 22 ladies only gyms across the region.
George Flooks, Fitness First Middle East CEO said: “We have entered this year with an enormous sense of pride and accomplishment, not only in the terms of our fitness offerings but also our profound legacy and commitment to our members. We have listened to the fitness community and the region’s ever-growing demand for fitness innovation and now we are tearing up the rulebook and taking the Fitness First brand in a radical new direction. With our club in club concept, we plan to disrupt the disruptors.
“With the opening of our ten unique clubs, we are elated that our continued regional growth is being embraced by people across the region with one objective in mind – to provide the best fitness and lifestyle experiences possible to each and every member.”
